U.S. leading social media platform users 2023, by education level
As of September 2023, BeReal was the platform in the United States that most attracted social media users with bachelor's degrees and master's degrees. Overall, 38 percent of TikTok users had a high school degree, as did 38 percent of Snapchat users. Image-based Pinterest was the platform most used by respondents with technical and vocational education.
