The connected television advertising market in Japan was valued at more than 34 billion Japanese yen in 2021. The market size more than tripled compared to the previous year, which was largely a result of the increased demand for home entertainment due to the COVID-19 pandemic. Based on the assumption that precise targeting methods and effectiveness measurement methods would be established, it was expected that the connected TV advertising market would grow to a size of almost 170 billion yen by 2025.
Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025
(in billion Japanese yen)
Characteristic
Market size in billion Japanese yen
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AJA. (March 29, 2022). Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. "Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen)." Chart. March 29, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. (2022). Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. "Connected Television Advertising Market Size in Japan from 2020 to 2021 with a Forecast until 2025 (in Billion Japanese Yen)." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA, Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/ (last visited June 18, 2024)
Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph], AJA, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/