Top metrics delivered by influencers according to marketers worldwide 2022
According to a survey conducted among marketers in North America, Europe, Asia, and Australia and released in August 2022, 32 percent of respondents named increased engagement as the metric most effectively fulfilled by influencer marketing. Around 19 percent of marketers cited social media traffic increase as the best-performing metric delivered by influencers, while 11 percent mentioned a lifting of brand metrics being the most effectively delivered metric.
