TikTok influencer marketing market size in Japan 2020-2027

Published by Statista Research Department, Dec 7, 2022
The annual expenditure of businesses on TikTok influencer marketing in Japan was estimated to amount to 15 billion Japanese yen in 2023. It was expected that the market, which in this case also includes influencer marketing via livestreaming apps, would grow further in the coming years and reach a value of 32 billion yen by 2027.

Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)

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Release date

November 2022

Region

Japan

Survey time period

2020 to 2023

Special properties

annual expenditure of businesses; domestic market

Supplementary notes

*Prospect.
**Forecast.

TikTok influencer marketing also includes influencer marketing via livestreaming apps.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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Overview

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Social media marketing

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Influencer marketing

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Social media demographics

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Audience attitudes and behaviors

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Topics

Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
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$0 USD
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