During a global 2022 survey, roughly 12 percent of responding marketers stated they had never advertised on Twitter. Among the remaining 88 percent who had experience with Twitter advertising, 42 percent were advertising on Twitter at the time of the survey, and 46 percent said they used to but were not active advertisers at that time.
Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you X (formerly Twitter) advertising and marketing
Overview
8
- Premium Statistic Social media ad spend worldwide 2021-2028
- Premium Statistic Social media ad spending worldwide 2019-2028, by device
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
- Basic Statistic Market capitalization of the largest U.S. internet companies 2024
- Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
- Premium Statistic Twitter net advertising revenue growth worldwide 2019-2023
- Premium Statistic Twitter net advertising revenue worldwide 2019-2023
Marketing usage
7
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Benefits of social media marketing worldwide 2023
- Basic Statistic Average weekly X/Twitter brand posts 2023, by vertical
- Premium Statistic Usage of Twitter for marketing purposes worldwide 2022
- Premium Statistic Share of marketers familiar with Twitter advertising worldwide 2022
Engagement rates
6
- Basic Statistic Social media post engagement 2020-2022
- Premium Statistic X/Twitter: average post engagement 2022, by vertical
- Premium Statistic X/Twitter brand post engagement 2023, by vertical
- Premium Statistic Twitter ad engagement growth 2014-2022
- Premium Statistic Twitter cost per engagement growth 2010-2022
- Basic Statistic Twitter vs. Threads: mobile app daily engagement 2023
Competitors
5
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Basic Statistic Leading websites worldwide 2023, based on visit share
- Basic Statistic Global social networks ranked by number of users 2024
- Basic Statistic Threads and Twitter comparison 2023
Audience
6
- Premium Statistic Twitter users worldwide 2019-2028
- Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
- Premium Statistic Twitter: annual user growth rate worldwide 2015-2024
- Premium Statistic X/Twitter: number of worldwide users 2019-2024
- Basic Statistic X/Twitter: Countries with the largest audience 2024
- Basic Statistic X/Twitter: distribution of global audiences 2024, by gender
Further Content: You might find this interesting as well
Databox. (May 31, 2022). Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1345311/twitter-advertising/
Databox. "Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022." Chart. May 31, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1345311/twitter-advertising/
Databox. (2022). Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1345311/twitter-advertising/
Databox. "Share of Marketers Who Advertised Vs. Did Not Advertise on Twitter Worldwide as of May 2022." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1345311/twitter-advertising/
Databox, Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022 Statista, https://www.statista.com/statistics/1345311/twitter-advertising/ (last visited June 18, 2024)
Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022 [Graph], Databox, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1345311/twitter-advertising/