D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowIn 2022, the world was hit with a significant spike in inflation. And perceptions about what the actual wave of inflation was, differed somewhat, depending on income. When asked about it in the fourth quarter of 2022, Canadian consumers earning less than 40,000 Canadian dollars a year, estimated the rate of inflation at roughly 8.3 percent. Those earning over 100,000 Canadian dollars annually believed the average inflation rate to have been about 7.9 percent during the previous 12 months. Perceived inflation rates as of the first quarter of 2024 have gone down for all income brackets.
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Retail figures
Consumer behavior
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Holiday season shopping
Impact of inflation
Comparison with the U.S.