Frequency of using Discovery+ with ads in the U.S. 2022, by generation
Seven percent of Gen Z and Gen X, and eight percent of millennials in the U.S. watched Discovery+ with ads on a daily basis, according to a survey conducted in November 2022. By contrast, baby boomers did not use this streaming option on a daily basis at all. Baby boomers were also the age group with the biggest share of respondents stating to not have used Discovery+ with ads at all in the month prior to the survey.