Businesses running direct response (DR) campaigns on CTV worldwide 2022

Published by
Michele Majidi,
Mar 21, 2024
According to a 2022 survey conducted among businesses in North America, Europe, and the Asia-Pacific (APAC) region, 64 percent of respondents said they were running direct response (DR) campaigns on connected TV (CTV).

Share of businesses running direct response (DR) campaigns on connected TV (CTV) worldwide as of October 2022

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Sources

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Release date

October 2022

Region

North America, Europe, APAC

Survey time period

as of October 27, 2022

Number of respondents

200 respondents

Special properties

among director/C-suite employees from MarTech and marketing departments of gaming, retail, or FinTech companies

Supplementary notes

*Statista calculated the percentage based on the source's data.

Date of survey not provided by the source.

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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