Main reasons for shopping on social media Vietnam 2023, by gender

Published by Statista Research Department, Nov 9, 2023
According to a Rakuten Insight survey conducted in Vietnam in February 2023, 72 percent of female and 73 percent of male respondents stated they chose to shop on social media because they were persuaded by advertisements. The same survey also revealed that around 58 percent of Vietnamese respondents regularly used social platforms to purchase.

Leading reasons to make a purchase on social media among consumers in Vietnam as of February 2023, by gender

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Release date

March 2023

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

2,881 respondents

Age group

16 years and older

Special properties

among people who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

The survey was conducted among 1,544 female respondents and 1,337 male respondents.

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