Quarterly conversion rates of health and beauty e-commerce worldwide 2021-2023

Published by
L. Yltävä,
Oct 23, 2023
Online shopping conversion rates for health and beauty products steadily decreased from the fourth quarter of 2021 to the second quarter of 2023. In the last quarter of 2021, the conversion rate was at 2.5 percent and then fell to 2.2 percent halfway through 2022. It remained steady until dropping to 1.9 percent for the first two quarters of 2023.

Conversion rate of online shopping for health and beauty worldwide from 4th quarter 2021 to 2nd quarter 2023

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Release date

September 2023

Region

Worldwide

Survey time period

Q4 2021 to Q2 2023

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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Market overview

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Leading markets

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Online shopping

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Consumer behavior

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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