Commonly used social media platforms for social commerce China 2023

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, 81 percent of respondents who bought things through social media answered that they used Douyin for purchases during the last 12 months. Approximately 70 percent stated that they have used Pinduoduo to do the same.

Most commonly used social media platform for purchases during the last 12 months in China as of February 2023

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Release date

March 2023

Region

China

Survey time period

February 9 to 28, 2023

Number of respondents

7,108 respondents

Age group

16 years and older

Special properties

those who purchased something via social media during the last 12 months

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that apply."

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