According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, approximately 57 percent of the respondents answered that they have used Facebook for purchases during the last 12 months. Instagram and TikTok followed after with 44 percent of the respondents said they have used these social media platforms.
Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1375613/malaysia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023." Chart. March 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1375613/malaysia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1375613/malaysia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Malaysia as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375613/malaysia-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023 Statista, https://www.statista.com/statistics/1375613/malaysia-social-media-platforms-used-for-social-commerce/ (last visited June 18, 2024)
Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375613/malaysia-social-media-platforms-used-for-social-commerce/