According to a survey conducted by Rakuten Insight in 2023 on social commerce in Malaysia, Facebook was the most common social media platform for respondents above 25 years old to make a purchase in the last 12 months. Instagram was more popular among respondents between the age of 16 and 24 years old.
Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by age [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1375621/malaysia-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1375621/malaysia-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by age. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1375621/malaysia-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Malaysia as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375621/malaysia-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by age Statista, https://www.statista.com/statistics/1375621/malaysia-social-media-platforms-used-for-social-commerce-by-age/ (last visited June 18, 2024)
Most commonly used social media platform for purchases during the last 12 months in Malaysia as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375621/malaysia-social-media-platforms-used-for-social-commerce-by-age/