Consumer familiarity with eSIM in the United States, UK, and Australia 2022

Published by
Petroc Taylor,
Jul 6, 2023
According to a 2022 study, 42 percent of surveyed consumers in the United States, United Kingdom, and Australia were unfamiliar with eSIM (embedded SIM) technology. eSIMs offer several benefits over traditional SIM cards, including faster activation and easier switching between networks.

Consumer familiarity with eSIM in the United States, United Kingdom, and Australia in 2022

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Release date

December 2022

Region

Worldwide, Australia, United Kingdom, United States

Survey time period

August 2022

Number of respondents

2,500 respondents

Age group

18 years and older

Special properties

consumers in USA (1,000), UK (1,000) and Australia (500)

Supplementary notes

This question was phrased by the source as follows: "In the context of SIM cards for mobile phones, tablets and other devices, do you know what an electronic SIM is?"

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