Opinion on SVOD household spending growth in the Nordics 2022-2023
According to a 2023 survey, the share of Nordic media specialists believing that household spending on SVOD service will decrease in the coming 12 months grew to 25 percent compared with the previous year. Meanwhile, half of respondents estimated that the expenditure will remain the same, which was a growth of 16 percentage points from the 2022 survey.