User satisfaction of major search engines in China 2023, by criteria

Published by
Lai Lin Thomala,
Aug 16, 2023
According to a survey in China in May 2023, mobile users were the most satisfied with the search experience of using Shenma Search and Quark Search. Both search engine platforms gained a mean score of 4.5 points among the respondents. Regarding search response speed and search content quality, 360 Search scored the highest points.

Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria

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Release date

June 2023

Region

China

Survey time period

May 2023

Number of respondents

808 respondents

Method of interview

Questionnaire

Supplementary notes

Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).

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Search engines in ChinaSocial media in ChinaInternet usage in ChinaBaidu Inc.Mobile apps in China
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