According to a survey conducted in March 2022 among consumers in Australia, just over 55 percent of respondents used only physical stores to research and purchase skincare and makeup products. In comparison, around 17 percent of those surveyed used only online channels for skincare and cosmetic product research and purchasing.
Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022
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Other statistics that may interest you Beauty and personal care market in Australia
Overview
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- Premium Statistic Revenue of the beauty and personal care market Australia 2018-2028
- Premium Statistic Beauty and personal care market revenue growth Australia 2019-2028, by segment
- Premium Statistic Revenue of the personal care market Australia 2018-2028
- Premium Statistic Revenue of the skincare market Australia 2018-2028
- Premium Statistic Revenue of the cosmetics market Australia 2018-2028
Key segments
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- Premium Statistic Revenue of the personal care market Australia 2018-2028, by segment
- Premium Statistic Revenue of the skincare market Australia 2018-2028, by segment
- Premium Statistic Revenue of the cosmetics market Australia 2018-2028, by segment
- Premium Statistic Premium beauty and personal care market size Australia 2022, by segment
Leading retailers
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- Premium Statistic Leading personal products companies on ASX Australia 2023, by market cap
- Premium Statistic McPherson's Limited sales revenue FY 2018-2023
- Premium Statistic Net revenue of BWX Limited brands FY 2021-2022
- Premium Statistic Revenue from continuing operations of Anagenics FY 2018-2023
- Premium Statistic Adore Beauty revenue FY 2020-2023
- Premium Statistic Adore Beauty revenue FY 2020-2023, by customer type
- Premium Statistic Aesop: net revenue 2017-2023
Online vs. Offline retailing
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- Premium Statistic Beauty and personal care market share Australia 2018-2028, by sales channel
- Premium Statistic Usage of online and offline shopping channels for skincare and makeup Australia 2022
- Premium Statistic Retailers and marketplaces used to buy cosmetics online Australia 2023
- Premium Statistic Retailers and marketplaces used to buy haircare products online Australia 2023
Consumer behavior
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- Premium Statistic Most used personal care product by category in Australia 2024
- Premium Statistic Purchase criteria for personal care in Australia 2024
- Premium Statistic Personal care treatment/procedure engagement among consumers Australia 2023, by type
- Premium Statistic Personal care treatment/procedure engagement Australia 2023, by type and gender
- Premium Statistic Frequency of makeup use among consumers Australia 2023
- Premium Statistic Makeup products viewed as essential among consumers Australia 2023
- Premium Statistic Frequency of buying vegan cosmetics and toiletries by vegans Australia and NZ 2022
Trend: sustainable beauty
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- Premium Statistic Share of consumers who consider sustainability in purchase decisions Australia 2022
- Premium Statistic Share of consumers who made purchases due to green claims Australia 2022, by sector
- Premium Statistic Consumer sentiment on importance of sustainable product availability Australia 2022
- Premium Statistic Consumer expectations of sustainable beauty product availability Australia 2022
- Premium Statistic Willingness of consumers to pay more for sustainable beauty products Australia 2021
Further Content: You might find this interesting as well
McKinsey & Company. (July 25, 2022). Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1405458/australia-online-versus-offline-shopping-channel-usage-for-skincare-and-makeup/
McKinsey & Company. "Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022." Chart. July 25, 2022. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1405458/australia-online-versus-offline-shopping-channel-usage-for-skincare-and-makeup/
McKinsey & Company. (2022). Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1405458/australia-online-versus-offline-shopping-channel-usage-for-skincare-and-makeup/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Skincare and Makeup in Australia in The Three Months to March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1405458/australia-online-versus-offline-shopping-channel-usage-for-skincare-and-makeup/
McKinsey & Company, Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022 Statista, https://www.statista.com/statistics/1405458/australia-online-versus-offline-shopping-channel-usage-for-skincare-and-makeup/ (last visited June 16, 2024)
Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022 [Graph], McKinsey & Company, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1405458/australia-online-versus-offline-shopping-channel-usage-for-skincare-and-makeup/