Main resources used before purchasing trips by travelers worldwide 2023

Published by Statista Research Department, Sep 18, 2023
According to an April 2023 survey, online travel agencies (OTAs) were the main resources used by global travelers before purchasing a trip, followed by search engines and social media. While 80 percent of respondents checked OTAs before completing a trip booking, 58 percent reported using social media.

Main resources used before purchasing a trip by travelers worldwide as of April 2023

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Release date

July 2023

Region

Worldwide

Survey time period

March 24 to April 19, 2023

Number of respondents

approx. 70,000¹

Age group

18 years and older

Special properties

people who booked online travel in the past six months

Method of interview

Online survey

Supplementary notes

¹ The study was based on a database of approximately 70,000 participants aged 18 years and older in the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States.

The analysis included data for the previous 12 months and looked at travel behavior in the 45 days leading up to a trip booking.

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