AI use for social media influencer marketing India 2023
According to a study on influencer marketing across India in 2023, AI was mainly used among social media influencers to generate content ideas, as per almost half of the respondents. Over 35 percent of content creators also used AI tools to assist with their writing. While other purposes included content calendar management, engagement ideas, etc., roughly 34 percent of influencers claimed not having used AI at all.
