Leading app publishers in China 2023, by revenue

Published by
Lai Lin Thomala,
Mar 26, 2024
In 2023, Tencent's subsidiary Shenzhen Tencent Tianyou Technology Ltd. was the highest-earning mobile app publisher in China, generating approximately 5.5 billion U.S. dollars of in-app purchase revenues. NetEase took the second spot with around 1.7 billion U.S. dollars of app revenues, followed by TikTok Pte. Ltd. with 1.1 billion U.S. dollars.

Leading app publishers in China in 2023, by revenue (in million U.S dollars)

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Release date

January 2024

Region

China

Survey time period

2023

Special properties

IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.

The source does not provide the publication date. The release date stated here is the date of data access.

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