Consumer Goods & FMCG
Cosmetics & Personal Care

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Singles' Day perfume and makeup sales distribution China 2023, by platform

Published by

Xin Ou,

Feb 26, 2024

During the Singles' Day sales in 2023, Tmall made up 70 percent of the total online perfume and color cosmetic sales in China. The total GMV of traditional e-commerce platforms for fragrance and makeup products amounted to around 20.4 billion yuan. YSL was the most popular brand.

Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform

table column chart

Characteristic	Share of GMV
Tmall	70%
JD.com	19%
Others	11%

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Details: Asia; China; October 23 to November 11, 2023

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Source

Syntun

Survey by

Syntun

Published by

Syntun

Source link

Syntun 2023 11.11 sales data briefing, page 16

Release date

November 2023

Citation formats

In cooperation with

Region

Asia, China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.

The statistics covered only traditional e-commerce platforms and Dian Tao.

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