Online sports betting brands with the most account holders in the UK 2024
According to a survey conducted in February 2024 among sports bettors, the online sports betting brands with the highest share of account holders in the United Kingdom were Bet365 and Sky Bet, with a share of 36 percent each. Of the listed brands, Bet Victor had the lowest share of users, with nine percent of respondents claiming to have an account with the company.