According to a survey conducted in February 2024 among sports bettors, the online sports betting brands with the highest share of account holders in the United Kingdom were Bet365 and Sky Bet, with a share of 36 percent each. Of the listed brands, Bet Victor had the lowest share of users, with nine percent of respondents claiming to have an account with the company.
Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders
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YouGov. (March 8, 2024). Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1459726/online-sports-betting-not-using-accounts/
YouGov. "Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders." Chart. March 8, 2024. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1459726/online-sports-betting-not-using-accounts/
YouGov. (2024). Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1459726/online-sports-betting-not-using-accounts/
YouGov. "Leading Online Sports Betting Brands in The United Kingdom as of February 2024, by Share of Account Holders." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1459726/online-sports-betting-not-using-accounts/
YouGov, Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders Statista, https://www.statista.com/statistics/1459726/online-sports-betting-not-using-accounts/ (last visited December 12, 2024)
Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders [Graph], YouGov, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1459726/online-sports-betting-not-using-accounts/