Beauty and wellness online shoppers in Finland 2020-2023, by gender

Published by
L. Yltävä,
Apr 23, 2024

In Finland, a much higher share of women purchase beauty and wellness related goods online compared to men. In 2023, around a quarter of women bought beauty items via the internet. In contrast, a mere seven percent of men did the same.

Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender

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Release date

April 2024

Region

Finland

Survey time period

2023

Age group

16-89 years

Special properties

online purchases within the last three months

Supplementary notes

The date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the Nordics "

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Overview

5

Sweden

8

Norway

7

Denmark

6

Finland

7

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