Global car sales by leading luxury brands 2023

At 2.55 million vehicle deliveries, BMW was the leading luxury car brand worldwide. Meanwhile, Volkswagen delivered around 1.9 million vehicles under its Audi brand in 2023.

Global luxury car market

The global luxury car market is one of the most valuable luxury markets within the luxury goods industry. The global market size for luxury cars is expected to have grown from 245 billion euros in 2010 to 635 billion euros in 2023. Much of the growth is attributed to the increasing consuming power of emerging markets such as China. That said, mature markets such as the United States remain important target countries. In 2023, the U.S. luxury car market recorded nearly 6.8 billion U.S. dollars in revenue, making it the largest market worldwide.

Luxury car market in the United States

BMW was second in the ranking for the luxury car market in the U.S. in 2020, with luxury car sales of some 332,400 units. Mercedes-Benz, Lexus, and Audi are the runner-ups. The three German luxury car brands - Stuttgart-based Mercedes-Benz, Munich-based BMW, and Ingolstadt-based Audi - are among the leading brands in the U.S. luxury car market. They are also the top three luxury brands globally.