Reasons for subscribing to paid music services UK 2016 | Statista

This statistic displays the motivations that music services subscribers expressed for subscribing to music services in the United Kingdom in 2016. During the survey, 31 percent reported that they were using the free version of a service, but wanted to remove advertisements.

Why did you decide to pay for a music streaming subscription?

Characteristic	Share of respondents
Used the full version on a free trial and liked it	60%
Was using free version, liked it, wanted to remove adverts	31%
Wanted to use it on my mobile device	28%
Recommendations from friends/family	12%
Wanted to listen to a song/album exclusive to platform	9%
Saw it advertised and liked the look of it	7%

Loading statistic...

Download

Source

Show detailed source information?

Register for free

Already a member?

Sources

Use Ask Statista Research Service

Release date

May 2017

More information

Region

United Kingdom

Survey time period

2016

Special properties

all those who paid for a music subscription

Citation formats

Other statistics on the topic
Internet industry in Europe

Goods and services ranked by share of individuals who purchased online in Great Britain in 2020

Key Figures of E-Commerce

Most popular goods purchased online in Great Britain 2020

Active social media audience in the United Kingdom (UK) in January 2024

Social Media & User-Generated Content

Active social media users in the United Kingdom (UK) 2024

Value of online retail sales in the United Kingdom (UK) from 2012 to 2022 (in billion GBP)

Key Figures of E-Commerce

Online retail sales in the United Kingdom (UK) 2012-2022

Social network web visit share held by Facebook in the United Kingdom (UK) from January 2015 to June 2023

Social Media & User-Generated Content

Facebook: share of social network website visits in the UK 2023

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interest

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

For teams up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Internet industry in the United Kingdom (UK) "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Internet industry in the United Kingdom (UK)

Market overview

8

Online retail

7

Online advertising

6

Publishing

8

Digital Entertainment

7

eServices

8

Paid Content

8

Travel

5

Social Networks

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Internet industry in Europe

Digital advertising in the U.S.

E-commerce in the United Kingdom (UK)

Internet usage in the United Kingdom (UK)

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interest

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

For teams up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how Statista can support your business.