Subscribing to paid music services: reasons for use in the United Kingdom (UK) 2016

This statistic displays the motivations that music services subscribers expressed for subscribing to music services in the United Kingdom in 2016. During the survey, 31 percent reported that they were using the free version of a service, but wanted to remove advertisements.

Why did you decide to pay for a music streaming subscription?

Share of respondents
Used the full version on a free trial and liked it60%
Was using free version, liked it, wanted to remove adverts31%
Wanted to use it on my mobile device28%
Recommendations from friends/family12%
Wanted to listen to a song/album exclusive to platform9%
Saw it advertised and liked the look of it7%
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Release date

May 2017


United Kingdom

Survey time period


Special properties

all those who paid for a music subscription

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