According to a survey conducted in October 2022, 55 percent of digital video viewers in the United States watched full-length TV shows, and 57 percent watched as full-length movies. Videos recorded and uploaded to YouTube or Facebook followed in third place of popularity, with 46 percent of U.S. viewers consuming videos in this category.
Most popular online video type among adults in the United States as of October 2022
Characteristic
Share of respondents
Full-length movies
57%
Full-length TV shows
55%
Video recorded and uploaded to YouTube/Facebook
46%
Music videos
44%
New clips
40%
Movie trailers or clips of TV shows
40%
Weather forecasts
36%
Videos created by celebrities/personalities on YouTube or Instagram
30%
Sports clips or highlights
27%
Full-length sports matches/events/tournaments
23%
High quality digital videos for the Web of mobile device
Among those who watch videos at least once per week on a computer, laptop, smartphone, tablet, or connected TV
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following types of video do you watch regularly (at least once per week) on your computer, laptop, smartphone, tablet, or connected TV?"
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Vorhaus Advisors. (November 30, 2022). Most popular online video type among adults in the United States as of October 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. "Most popular online video type among adults in the United States as of October 2022." Chart. November 30, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. (2022). Most popular online video type among adults in the United States as of October 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. "Most Popular Online Video Type among Adults in The United States as of October 2022." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors, Most popular online video type among adults in the United States as of October 2022 Statista, https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/ (last visited June 18, 2024)
Most popular online video type among adults in the United States as of October 2022 [Graph], Vorhaus Advisors, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/