According to a survey conducted in December 2021, 55 percent of digital video viewers in the United States watched full-length TV shows, as well as full-length movies. Videos recorded and uploaded to YouTube or Facebook followed, with 44 percent of U.S. viewers consuming videos in this category.
Most popular online video categories among adults in the United States as of December 2021
Characteristic
Share of respondents
Full-length TV shows
55%
Full-length movies
55%
Video recorded and uploaded to YouTube/Facebook
44%
Music videos
39%
Weather forecasts
35%
New clips
34%
Movie trailers or clips of TV shows
33%
Sports clips or highlights
29%
Videos created by celebrities/personalities
24%
Full-length sports matches/events/tournaments
23%
High quality digital videos for the Web of mobile device
Among those who watch videos at least once per week on a computer, laptop, smartphone, tablet, or connected TV
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following types of video do you watch regularly (at least once per week) on your computer, laptop, smartphone, tablet, or connected TV?"
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Vorhaus Advisors. (January 2, 2022). Most popular online video categories among adults in the United States as of December 2021 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. "Most popular online video categories among adults in the United States as of December 2021." Chart. January 2, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. (2022). Most popular online video categories among adults in the United States as of December 2021. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors. "Most Popular Online Video Categories among Adults in The United States as of December 2021." Statista, Statista Inc., 2 Jan 2022, https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/
Vorhaus Advisors, Most popular online video categories among adults in the United States as of December 2021 Statista, https://www.statista.com/statistics/281712/most-popular-categories-of-online-video-in-the-us/ (last visited June 26, 2022)
