In 2021, search advertising spending increased by 38.5 percent year-on-year, from 8.4 to 11.6 billion British pounds. The source projected that starting in 2022 the growth will slow down, amounting to 11.7 percent that year and decreasing to 6.2 percent in 2023.
Change in search advertising spending in the United Kingdom from 2020 to 2023
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Other statistics that may interest you Digital advertising formats in the United Kingdom (UK)
Overview
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Audio
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- Premium Statistic Digital audio ad spend in the UK 2019-2023
- Premium Statistic Digital audio ad spend in the UK 2023, by format
- Premium Statistic Digital audio ad spend growth in the UK 2023, by format
- Premium Statistic Podcast ad spend in the UK 2017-2026
- Premium Statistic Ad spending per internet user of podcast advertising in the UK 2020-2029
- Premium Statistic Audio streaming ad spend in the UK 2019-2023
- Basic Statistic Likeliness of paying attention to streaming services ads in Great Britain 2022
Banner
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- Premium Statistic Ad spending of the banner advertising industry in the UK 2019-2028
- Premium Statistic Revenue growth of banner advertising in the UK 2019-2028
- Premium Statistic Ad spending per internet user of banner advertising in the UK 2019-2028
- Premium Statistic Digital Market Outlook: banner advertising revenue in the UK 2019-2028, by device
- Premium Statistic In-app banner ads eCPM for iOS in the UK Q2 2023
- Premium Statistic In-app banner ads eCPM for Android in the UK Q2 2023
Classifieds
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- Premium Statistic Ad spending of the digital classifieds industry in the UK 2019-2028
- Premium Statistic Digital classified ad revenue change UK 2019-2027, by category
- Premium Statistic Ad spending per internet user of digital classifieds in the UK 2019-2028
- Premium Statistic Digital classified ad revenue per web user UK 2019-2028, by category
- Premium Statistic Digital Market Outlook: digital classifieds ad revenue in the UK 2019-2028, by device
Search
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- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Search ad spend growth in the UK 2020-2023
- Premium Statistic Ad spending per internet user of search advertising in the UK 2019-2028
- Premium Statistic Digital Market Outlook: search advertising revenue in the UK 2019-2028, by device
- Premium Statistic GoogleAds average monthly CPC in the UK 2023, by industry
- Premium Statistic Features of search advertising in the UK 2022
- Premium Statistic Share of consumers who knew which links on Google SERPs were ads in the UK 2022
Social
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- Premium Statistic Revenue of the social media advertising industry in the UK 2019-2028
- Premium Statistic Digital Market Outlook: social media ad spend in the UK 2018-2027, by device
- Premium Statistic Ad spending per internet user of social media advertising in the UK 2019-2028
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2024
- Premium Statistic Meta ad spend in the UK 2018-2022, by category
- Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
- Premium Statistic Features of social media advertising in the UK 2022
Video
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- Premium Statistic Digital video advertising spending in the UK 2011-2023
- Premium Statistic Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device
- Premium Statistic Digital Market Outlook: digital video ad spending in the UK 2019-2028, by device
- Premium Statistic BVOD ad spending in the UK 2019-2023
- Premium Statistic BVOD ad spending growth in the UK 2017-2025
- Premium Statistic FAST ad revenue in the UK 2021-2027
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Features of YouTube advertising in the UK 2022
Further related statistics
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- Market distribution of digital advertising in Italy 2017
- Online display ad spend growth in the UK 2020-2023
- Search ad spend in Ireland 2018-2023
- Search engine marketing spending in Peru 2021-2023
- Online display ad spend in the UK 2019-2023
- Nigeria search ad revenue 2010-2022
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Gross advertising volume of popular online advertising formats in Germany 2021-2022
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Search advertising spending in Chile 2018-2023
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Statistics
- Market distribution of digital advertising in Italy 2017
- Online display ad spend growth in the UK 2020-2023
- Search ad spend in Ireland 2018-2023
- Search engine marketing spending in Peru 2021-2023
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- Nigeria search ad revenue 2010-2022
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Gross advertising volume of popular online advertising formats in Germany 2021-2022
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Search advertising spending in Chile 2018-2023
WARC. (January 26, 2023). Change in search advertising spending in the United Kingdom from 2020 to 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC. "Change in search advertising spending in the United Kingdom from 2020 to 2023." Chart. January 26, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC. (2023). Change in search advertising spending in the United Kingdom from 2020 to 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC. "Change in Search Advertising Spending in The United Kingdom from 2020 to 2023." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC, Change in search advertising spending in the United Kingdom from 2020 to 2023 Statista, https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/ (last visited June 18, 2024)
Change in search advertising spending in the United Kingdom from 2020 to 2023 [Graph], WARC, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/