Content marketing: role in business‑to‑business markets in the UK 2014

Published by Statista Research Department, Dec 31, 2014
This statistic illustrates UK marketers' agreement with a statement about content marketing's role in business‑to‑business markets. During the survey in May 2014, 92 percent of marketers reported they did not believe that content marketing didn't have a role in B2B markets.

Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."

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Release date

2014

Region

United Kingdom

Survey time period

May 2014

Number of respondents

600 respondents

Special properties

marketers

Supplementary notes

Date of publication not specified.

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