Leading B2B account-based marketing challenges in the U.S. 2022
According to a survey among B2B marketers in the United States released in February 2022, 40 percent of respondents said that a lack of internal expertise was their main challenge in executing an account-based marketing strategy. This was followed by 31 percent of respondents saying the largest challenge was posed by the lack of interest in a specific kid of project, while 23 percent cited a lack of consensus on the best approach.