Canada: sales of Dollarama FY2013-FY2023
Dollarama origins
In 1992, the first Dollarama store was opened in Quebec by Larry Rossy. The concept was simple: all items were on sale for one dollar or less. The retail chain expanded throughout Canada in the coming years, and there were 1,486 Dollarama stores in Canada as of January 2023. Ontario was the province with the highest number of stores, at 590, and Prince Edward Island had just five. Along with an expansion in their number of stores, Dollarama’s in-store offerings have also diversified, with the introduction of new price points above one dollar throughout the years.
The competitive landscape
Dollarama reigns above all other discount or value retail chains in Canada when it comes to number of locations. As of 2021, Walmart superstores and Winners came in distant second and third places with 334 and 269 stores nationwide respectively. One of Dollarama's main competitors is Dollar Tree, which operates in the U.S. and Canada. Across both of these regions Dollar Tree had over 16,000 stores as of January 2023.