Among leading Swedish companies surveyed in 2020, 31 percent stated they used affiliate marketing and 34 percent said they used pay-per-click. Retargeted advertising was applied in 28percent of responding companies.
Usage of selected digital marketing channels among companies from Sweden as of October 2020
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Other statistics that may interest you Digital marketing in Sweden
Overview
8
- Premium Statistic Advertising and marketing communications spending in Sweden 2019, by activity
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel and revenue
- Premium Statistic Digital marketing use in the Sweden 2020, by channel
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- Premium Statistic Industries with most effective digital marketing in Sweden 2020
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Social media
5
- Basic Statistic Enterprises' online presence in selected types of social media in Sweden 2019
- Premium Statistic Advertising revenue change of social media in Sweden 2016-2018
- Premium Statistic Share of major companies with social media activities in Sweden 2019, by channel
- Basic Statistic Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise
- Premium Statistic Ranking of companies leading digitally in social media in Sweden 2018-2019
Programmatic advertising
5
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Premium Statistic Programmatic ad spend in the Nordics 2021
- Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
Influencer marketing
4
- Premium Statistic Experience with influencer marketing in Sweden 2019, by time frame
- Premium Statistic Expected payment methods for influencer marketing in Sweden 2019
- Premium Statistic Revenue and EBIT of United Influencers in Sweden 2017-2018
- Premium Statistic Revenue of Tourn International AB 2015-2019
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- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Most important marketing activities according to Canadian marketers 2016
- Digital marketing activities contributing to success in Canada 2014-2016
- Canada digital marketing activity usage by businesses 2014-2016
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Canada: online marketing planned for the next year 2015
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Canada: expected digital marketing activities 2015
- Online performance marketing ROI in the United Kingdom (UK) 2012-2016
- Leading customer retention methods in the U.S. 2015
- Colombia & Mexico: most preferred online ad formats 2017
- Annual paid search marketing budget in the UK in 2013
- Email marketing metrics used in the UK 2021
- Distribution of communication agencies in Italy 2019, by turnover
- Digital marketing activities influencing visit frequency shoppers in Netherlands 2017
- Challenges in executing digital marketing strategies worldwide 2019-2020
- Strategic challenges in digital advertising worldwide 2021
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Statistics
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Most important marketing activities according to Canadian marketers 2016
- Digital marketing activities contributing to success in Canada 2014-2016
- Canada digital marketing activity usage by businesses 2014-2016
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Canada: online marketing planned for the next year 2015
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Canada: expected digital marketing activities 2015
- Online performance marketing ROI in the United Kingdom (UK) 2012-2016
- Leading customer retention methods in the U.S. 2015
- Colombia & Mexico: most preferred online ad formats 2017
- Annual paid search marketing budget in the UK in 2013
- Email marketing metrics used in the UK 2021
- Distribution of communication agencies in Italy 2019, by turnover
- Digital marketing activities influencing visit frequency shoppers in Netherlands 2017
- Challenges in executing digital marketing strategies worldwide 2019-2020
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BearingPoint. (January 25, 2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of selected digital marketing channels among companies from Sweden as of October 2020." Chart. January 25, 2021. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. (2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of Selected Digital Marketing Channels among Companies from Sweden as of October 2020." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint, Usage of selected digital marketing channels among companies from Sweden as of October 2020 Statista, https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/ (last visited June 17, 2024)
Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph], BearingPoint, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/