In the first quarter of 2022, 80 percent of sites doing header-bidding used Amazon, making it the most popular technology used for this purpose. Xandr ranked second, used by 74 percent of sites. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share
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Kevel. (June 16, 2022). Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/783709/header-bidders-used-by-online-publishers/
Kevel. "Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share." Chart. June 16, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/783709/header-bidders-used-by-online-publishers/
Kevel. (2022). Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/783709/header-bidders-used-by-online-publishers/
Kevel. "Leading Header-bidding Technologies in The United States in 1st Quarter 2022, by Usage Share." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/783709/header-bidders-used-by-online-publishers/
Kevel, Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share Statista, https://www.statista.com/statistics/783709/header-bidders-used-by-online-publishers/ (last visited June 18, 2024)
Leading header-bidding technologies in the United States in 1st quarter 2022, by usage share [Graph], Kevel, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/783709/header-bidders-used-by-online-publishers/