During a 2023 survey carried out among advertisers at media agencies and brands, 49 percent of respondents stated that brand safety and suitability was their leading concern when it came to digital advertising. Being able to reach target audiences effectively at scale ranked first, mentioned with 53 percent of responding advertisers.
Leading concerns for digital advertising strategies worldwide as of May 2023
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Other statistics that may interest you Digital advertising worldwide
Overview
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- Premium Statistic Digital advertising spending worldwide 2021-2027
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Regional data
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- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
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- Premium Statistic Latin America: digital advertising spending 2010-2024
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Channel spending
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- Premium Statistic Banner ad spend worldwide 2021-2028
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Marketer perspective
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- Premium Statistic Ad spend expectations among selected global brands 2023, by platform
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- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid media channels marketers were able to measure ROI for worldwide 2022
- Premium Statistic Consumer trends prioritized in digital advertising strategies worldwide 2021
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Consumer perspective
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- Premium Statistic Main sources for online shopping inspiration worldwide 2023
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- Premium Statistic Most trusted ad channels worldwide 2021
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Challenges
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- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Confidence levels in cookieless identity solutions among marketers worldwide 2022
- Premium Statistic Digital ads brands suitability violation rate worldwide 2017-2022
- Premium Statistic Ad fraud rate worldwide 2021-2022
- Premium Statistic Digital advertising quality violation rate worldwide 2021-2022
- Premium Statistic Digital advertising security violation rate worldwide 2021-2022
Further related statistics
7
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital advertising spending in Ukraine 2021-2023, by format
- Share of digital advertising spending in the U.S. 2015-2017, by objective
- In-house vs. outsourced responsibility for digital ad channels in North America 2017
- Advertising investments by media type in France during the first semester 2018
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital ad spend growth in Ireland 2023, by format
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Statistics
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital advertising spending in Ukraine 2021-2023, by format
- Share of digital advertising spending in the U.S. 2015-2017, by objective
- In-house vs. outsourced responsibility for digital ad channels in North America 2017
- Advertising investments by media type in France during the first semester 2018
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital ad spend growth in Ireland 2023, by format
MarketingCharts. (June 12, 2023). Leading concerns for digital advertising strategies worldwide as of May 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/821306/worldwide-digital-advertising-marketers-concerns/
MarketingCharts. "Leading concerns for digital advertising strategies worldwide as of May 2023." Chart. June 12, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/821306/worldwide-digital-advertising-marketers-concerns/
MarketingCharts. (2023). Leading concerns for digital advertising strategies worldwide as of May 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/821306/worldwide-digital-advertising-marketers-concerns/
MarketingCharts. "Leading Concerns for Digital Advertising Strategies Worldwide as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/821306/worldwide-digital-advertising-marketers-concerns/
MarketingCharts, Leading concerns for digital advertising strategies worldwide as of May 2023 Statista, https://www.statista.com/statistics/821306/worldwide-digital-advertising-marketers-concerns/ (last visited June 17, 2024)
Leading concerns for digital advertising strategies worldwide as of May 2023 [Graph], MarketingCharts, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/821306/worldwide-digital-advertising-marketers-concerns/