Julia Faria
Research lead covering advertising and marketing
Detailed statistics
Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
Detailed statistics
Reasons for consumers to switch away from a favored brand worldwide 2022
Detailed statistics
Loyalty to brands with public stance on societal issues in the U.S. 2022, by age
Loyalty to sports and outdoor online shops in the UK 2023, by brand
Sports and outdoor online shops loyalty in the United Kingdom (UK) in 2023, by brand
Loyalty to sports and outdoor online shops in the U.S. 2023, by brand
Sports and outdoor online shops loyalty in the United States in 2023, by brand
Marketing budget dedicated to loyalty program management and CRM worldwide 2021-2023
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023
How consumers show their loyalty to a brand Australia 2022
How consumers show their loyalty to a brand in Australia as of December 2022
Performance & brand marketing spend change in the global fashion industry 2023
Change in spending on performance and brand marketing in the fashion industry according to executives in the United States, the United Kingdom and China as of October 2023
Health insurance loyalty by brand in the U.S. 2023
Health insurance loyalty by brand in the United States in 2023
Car insurance loyalty by brand in Germany 2023
Car insurance loyalty by brand in Germany in 2023
Health insurance loyalty by brand in the UK 2023
Health insurance loyalty by brand in the United Kingdom (UK) in 2023
Health insurance loyalty by brand in Germany 2023
Health insurance loyalty by brand in Germany in 2023
Car insurance loyalty by brand in the U.S. 2023
Car insurance loyalty by brand in the United States in 2023
Top drivers of brand loyalty among Gen Z in the U.S. 2023
Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023
What brand loyalty means to consumers Australia 2022
What brand loyalty means to consumers in Australia as of December 2022
Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
Brand loyalty among smartphone users in India 2023, by brand
Brand loyalty among smartphone users across India as of August 2023, by brand
Car insurance loyalty by brand in the UK 2023
Car insurance loyalty by brand in the United Kingdom (UK) in 2023
Drivers of customer loyalty in the UK 2023
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023
Top consumer loyalty drives worldwide 2023
Leading brand loyalty drivers among consumers worldwide in 3rd quarter 2023
Leading ways U.S. consumers show loyalty to a brand or company 2022
Leading ways to show loyalty to a brand or company according to consumers in the United States as of May 2022
Rewards consumers expect in exchange for brand loyalty in the U.S. 2023
Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023
Top brand loyalty drivers among U.S. consumers 2022
Leading factors driving brand loyalty among consumers in the United States between October and November 2022
Brand loyalty among ice cream consumers in the U.S. 2023
Brand loyalty of ice cream consumers in the United States in 2023
U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation
Most valued features of third-party loyalty technology vendors worldwide 2023
Most valued features of third-party loyalty technology vendors according to marketing and loyalty professionals worldwide in September 2023
Importance of customer loyalty programs in brand choice in the U.S. 2024
Importance of customer loyalty programs in brand choice in the United States as of February 2024
Furniture: shoppers' brand loyalty in the U.S. 2022
Brand loyalty among furniture shoppers in the United States in 2022
Brand value of the most valuable brands worldwide 2023
Leading brands worldwide in 2023, by brand value (in billion U.S. dollars)
Consumers' preferred ways to engage with a brand’s loyalty program in the U.S. 2021
Preferred ways to engage with a brand’s loyalty program according to consumers in the United States as of December 2021
Alcoholic brand loyalty U.S. 2023, by segment
Brand loyalty of alcoholic beverages in the United States in 2023, by segment
Shoppers' brand loyalty in the U.S. by industry 2022
Brand loyalty of consumers in the United States in 2022, by industry
Consumers who think brand loyalty comes after the first purchase worldwide 2023
Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023
Brand loyalty among skincare shoppers in the U.S. 2022
Brand loyalty among skincare shoppers in the United States in 2022
Brand loyalty among beauty shoppers in the U.S. 2022
Brand loyalty among beauty supplies shoppers in the United States in 2022
Drivers of customer loyalty in the U.S. 2023, by age
Leading loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age
Marketing spending of Unilever 2014-2023
Brand and marketing investment of Unilever worldwide from 2014 to 2023 (in million euros)
Adoption of in-house vs. third-party technology in loyalty programs worldwide 2022
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022
Brand spending on influencer marketing Australia 2023
Brand spending on influencer marketing in Australia as of February 2023
Consumers likelihood to join a loyalty program based on brand values in the U.S. 2022
Likelihood to participate in a brand’s loyalty or rewards program based on brand values according to consumers in the United States in April 2022, by generation
Top trends dominating influencer marketing strategies for marketers worldwide 2023
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
Factors positively affecting customer loyalty according to U.S. executives 2022
Factors positively affecting customer loyalty over the past two years according to executives in the United States as of November 2022
Executives' perceptions of loyalty programs in the U.S. 2022
Executives' perceptions of loyalty programs in the United States between October and November 2022
U.S. consumers' perceptions on brand campaigns during a cost of living crisis 2022
Consumers' perceptions on marketing campaigns and communications in the face of a cost of living crisis in the United States as of 2022
Brand loyalty in the face of a recession in the U.S. 2022
Consumers' perception on brand loyalty in the face of a recession in the United States as of August 2022
Top influencer marketing's goals in Spain 2023
Goals of marketers related to influencer marketing in Spain as of September 2023
North Americans who bought from a specific brand because it is a trusted brand 2023
Percentage of consumers in North America who bought an item because the brand is a trusted name in 2023, by country
Level of satisfaction with loyalty programs among marketers worldwide 2021-2023
Level of satisfaction with loyalty programs among marketing and loyalty professionals worldwide from 2021 to 2023
Influence of marketing personalization on consumer loyalty worldwide 2021-2022
Share of consumers who said a brand would lose their loyalty if it delivered a non-personalized experience worldwide in 2021 and 2022
Alcohol brand loyalty in the U.S. in 2022, by segment
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment
Importance of loyalty programs for personalization according to U.S. consumers 2022
Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business
Factors negatively affecting customer loyalty according to U.S. executives 2022
Factors negatively affecting customer loyalty over the past two years according to executives in the United States as of November 2022
Global brand value of Barbie from 2015 to 2024
Brand value of Barbie worldwide from 2015 to 2024 (in million U.S. dollars)
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)