Advertising investment evolution caused by the coronavirus outbreak in France 2020
Since lockdown was announced on March 16 in France, advertising investments of the media industry have significantly dropped. Investments were deeply impacted on the second quarter of the year, which recorded an overall investement drop of almost 40 percent in comparison to the previous year. If the last two quarters managed to change the tide, 2020 suffered from an investement decrease of eight percent over the whole year.