A worldwide study from April 2020 found that people perceived the usage of humor in advertising differently during coronavirus. Only 24 percent of respondents thought that humor was appropriate at that time while 38 percent felt that humor in advertising was inappropriate during the pandemic.
Consumer perception of humor in advertising during coronavirus worldwide as of April 2020
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Other statistics that may interest you Coronavirus: impact on the advertising and marketing industry worldwide
Overview
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- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
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Kantar. (April 23, 2020). Consumer perception of humor in advertising during coronavirus worldwide as of April 2020 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1168636/advertising-humor-coronavirus-worldwide/
Kantar. "Consumer perception of humor in advertising during coronavirus worldwide as of April 2020." Chart. April 23, 2020. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1168636/advertising-humor-coronavirus-worldwide/
Kantar. (2020). Consumer perception of humor in advertising during coronavirus worldwide as of April 2020. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1168636/advertising-humor-coronavirus-worldwide/
Kantar. "Consumer Perception of Humor in Advertising during Coronavirus Worldwide as of April 2020." Statista, Statista Inc., 23 Apr 2020, https://www.statista.com/statistics/1168636/advertising-humor-coronavirus-worldwide/
Kantar, Consumer perception of humor in advertising during coronavirus worldwide as of April 2020 Statista, https://www.statista.com/statistics/1168636/advertising-humor-coronavirus-worldwide/ (last visited June 03, 2024)
Consumer perception of humor in advertising during coronavirus worldwide as of April 2020 [Graph], Kantar, April 23, 2020. [Online]. Available: https://www.statista.com/statistics/1168636/advertising-humor-coronavirus-worldwide/