its presenting an active users reach of 72 percent among U.S. users aged in the examined month.
According to a January 2023 study of iOS users in the United States, video social apps amassed the highest number of weekly average hours of engagement. TikTok was the leading social app in the examined period based on average weekly engagement, amassing almost 10 hours per user per week. YouTube followed, with each user in the examined demographic spending an average of five hours on the app. Facebook registered around 3.8 hours of weekly app engagement, while Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
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Other statistics that may interest you Mobile social media usage in the United States
Overview
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Benchmark
6
- Basic Statistic Most well-known social networks in the United States 2023
- Premium Statistic Leading social apps in the U.S. 2023, by active user reach
- Premium Statistic Awareness and download intent for selected social apps among U.S. consumers 2023
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic U.S. Gen Z leading social apps 2023
- Premium Statistic Leading social media apps used by children in the U.S. 2023
Usage
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- Premium Statistic Leading weekly smartphone activities by U.S. users 2022, by age
- Premium Statistic Leading smartphone activities for U.S. users 2022, by gender
- Basic Statistic Monthly time spent on selected mobile social apps in the U.S. 2023
- Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
- Premium Statistic Social media apps daily open rate among U.S. active users Q2 2022
- Premium Statistic U.S. iOS users initial engagement with selected social apps 2023, by generation
- Premium Statistic U.S. yearly growth in monthly time spent using social media apps on Android 2022
- Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2023
Mobile messaging
6
- Premium Statistic U.S. most used messaging services and communication apps 2022, by age group
- Basic Statistic U.S. daily active user share of leading messaging and chat apps 2020-2022
- Premium Statistic U.S. adult daily mobile messaging app engagement 2018-2022
- Basic Statistic Number of U.S. Facebook Messenger users 2018-2022
- Premium Statistic WhatsApp users in the United States 2020-2029
- Basic Statistic U.S. registered WhatsApp user reach 2022, by age group
Instagram
7
- Premium Statistic Instagram brand profile in the United States 2023
- Premium Statistic Instagram, Snapchat, and TikTok: number of users in the United States 2020-2023
- Premium Statistic U.S. Instagram usage rate 2018-2023
- Premium Statistic U.S. Instagram user development 2018-2023
- Premium Statistic U.S. Instagram users 2024, by age group
- Basic Statistic U.S. Instagram users 2024, by gender
- Premium Statistic U.S. Gen Z: Instagram usage 2022, by gender
Snapchat
6
- Premium Statistic Snapchat brand profile in the United States 2024
- Premium Statistic Number of Snapchat users in the United States 2019-2026
- Premium Statistic Snapchat weekly IAP spending in the U.S. 2022
- Premium Statistic Share of Americans who used Snapchat regularly in 2022
- Basic Statistic Snapchat: distribution of U.S. audiences 2024, by gender
- Premium Statistic U.S. Gen Z: Snapchat usage 2022, by gender
TikTok
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- Premium Statistic TikTok brand profile in the United States 2023
- Premium Statistic TikTok U.S. monthly active users 2020-2023
- Premium Statistic U.S. TikTok audience 2023, by age
- Premium Statistic U.S. TikTok audience 2023, by gender
- Premium Statistic U.S. TikTok users leading activities on the app 2023, by gender
- Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
- Premium Statistic U.S. TikTok ban approval 2023
- Basic Statistic Leading TikTok keywords among U.S. Gen Z 2023
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- Leading Android application categories in enterprise worldwide 2017
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- Frequency of using shopping apps China 2017 by type
- Share of U.S. mobile app usage time 2015, by age group
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Measure Protocol. (April 4, 2023). Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading social media apps based on average weekly hours spent per user in the United States as of January 2023." Chart. April 4, 2023. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. (2023). Leading social media apps based on average weekly hours spent per user in the United States as of January 2023. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading Social Media Apps Based on Average Weekly Hours Spent per User in The United States as of January 2023." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol, Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 Statista, https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/ (last visited May 21, 2024)
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/