NFT ownership, by country 2022

Respondents from the United States, UK, Canada, and Germany were much less likely to have or buy NFTs in 2022 than adults from other countries in the world. Comparing results from several Google Surveys held across the world in September 2022 reveals that non-fungible tokens were especially popular in Southeast Asia and Latin America. Although the source admits the methodology used is not flawless, the position of certain countries in this ranking is noticeable. Take, for instance, the Philippines: The country hit the news as it decided to making earnings from NFT game Axie Infinity - originally from Vietnam - taxable, causing sales made within Axie Infinity to decline. Indeed, the source suspects that the high percentage observed in some countries are "likely" caused by gaming NFTs or metaverses, online games where people can earn money by playing the game of trading the game's in-house cryptocurrency. Another example of such a platform is Argentina's Decentraland, a 3D virtual reality platform where users can - amongst other things - buy and sell virtual real estate called LAND. The market cap of this particular metaverse jumped to over four billion U.S. dollars in October 2021, as the platform became increasingly popular.

Percentage of adults who own an NFT in selected countries worldwide as of September 2022

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Release date

November 2022

More information

Region

Worldwide

Survey time period

July 2022 to September 2022

Number of respondents

272,257 respondents

Age group

18 years and older

Special properties

Three-month rolling average; The source adds that "due to the varying Google infrastructure in each territory, not all surveys were nationally representative. Where a nationally representative sample was unavailable, a natural fall/convenience sample was used."

Method of interview

Online survey

Supplementary notes

The source mentions that "the high percentage of results in some countries are likely due to gaming NFTs, where investors can pay internet users (often called scholars) to play a game on their behalf. In many cases, the players gets paid but the investor earns the NFT. As the majority of the players in these countries are scholars, the results may be skewed by people who responded with a yes because they earn money playing these games, may not actually own NFTs."

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