TV viewers opinions about ads served on AVOD platforms in the U.S. 2021

Published by
Michele Majidi,
Nov 28, 2023
According to results of a survey conducted in December 2021, 24 percent of U.S. TV viewers thought the ads aired during shows on Discovery+ were informative. In comparison, eight percent of respondents thought the same about advertising served on Peacock.

Opinions of TV viewers about advertising served during shows on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How would you describe the types of ads you saw during the show?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TV advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TV advertising in the United States

Overview

6

Leading advertisers

5

Leading categories

6

Connected TV

8

Consumer attitudes

7

Further Content: You might find this interesting as well

Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu