During a survey held in 2022, 71 percent of responding small and medium-sized businesses (SMBs) from the United States stated that they expected that digital advertising would generate up to 650 thousand U.S. dollars in revenue for their busiensses. Among SMB advertisers the respective share stood at approximately 70 percent.
Revenue digital advertising generated for small and medium-sized businesses (SMBs) in the United States in 2022, by company type (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you SME/SMB advertising & marketing in the U.S.
Overview
4
Marketing tools
4
- Premium Statistic Marketing tactics of SMBs in the U.S. 2023
- Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2022
- Premium Statistic Number of marketing channels used by SMBs in the U.S. 2022
- Premium Statistic Marketing channels with highest ROI according to SMBs in the U.S. 2022
Digital advertising
7
- Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
- Premium Statistic Importance of digital advertising to the success of SMBs in the U.S. 2022
- Premium Statistic Digital ad revenue generated by SMBs in the U.S. 2022, by company type
- Premium Statistic Growth of digital ad revenue generated by SMBs in the U.S. 2023, by company type
- Premium Statistic Impact of digital advertising on the growth of SMBs in the U.S. 2022
- Premium Statistic Change in the usage of digital advertising among SMBs in the U.S. 2022-2024
- Premium Statistic Purpose of using digital advertising at SMBs in the U.S. 2022
Perceptions on digital vs. traditional advertising
5
- Premium Statistic SMBs where digital ads contributed more to revenue than traditional ads US 2022
- Premium Statistic SMBs that believe that digital ads targeted customers more efficiently U.S. 2022
- Premium Statistic SMBs that believe online ads help them reach more new customers than offline ads U.S.
- Premium Statistic SMBs that believe digital ads help them reach new customers in the U.S. 2022
- Premium Statistic SMBs that believed digital ads helped them be competetive in the U.S. 2022
Social media
5
- Premium Statistic Leading social media used by SMBs for advertising in the U.S. 2022
- Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2023
- Premium Statistic Most engaging social media content for U.S. and Canada SMBs 2022
- Premium Statistic In-house versus third-party social media management in U.S. & Canada SMBs 2022
- Premium Statistic Factors SMBs focused on while hiring a social media agency U.S. & Canada 2022
Spotlight: AI
5
- Premium Statistic Likelihood of U.S. SMBs to invest in AI for marketing purposes 2023
- Premium Statistic SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
- Premium Statistic Leading areas SMBs used AI and/or automation for marketing in the U.S. 2023
- Premium Statistic Estimated time SMBs saved on marketing in a week by using AI in the U.S. 2023
- Premium Statistic Expected savings from using AI in SMBs marketing in the U.S. 2023
Further related statistics
9
- Pfizer's ad spending 2006-2023
- Total revenue at Bertelsmann SE & Co. KGaA, 2003-2023
- Paid ad methods used for B2C content marketing North America 2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Total revenue at Bertelsmann SE & Co. KGaA, 2003-2023
- Paid ad methods used for B2C content marketing North America 2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Data Catalyst Institute. (January 13, 2023). Revenue digital advertising generated for small and medium-sized businesses (SMBs) in the United States in 2022, by company type (in U.S. dollars) [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1388009/digital-ad-revenue-generated-smbs-usa/
Data Catalyst Institute. "Revenue digital advertising generated for small and medium-sized businesses (SMBs) in the United States in 2022, by company type (in U.S. dollars)." Chart. January 13, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1388009/digital-ad-revenue-generated-smbs-usa/
Data Catalyst Institute. (2023). Revenue digital advertising generated for small and medium-sized businesses (SMBs) in the United States in 2022, by company type (in U.S. dollars). Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1388009/digital-ad-revenue-generated-smbs-usa/
Data Catalyst Institute. "Revenue Digital Advertising Generated for Small and Medium-sized Businesses (Smbs) in The United States in 2022, by Company Type (in U.S. Dollars)." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388009/digital-ad-revenue-generated-smbs-usa/
Data Catalyst Institute, Revenue digital advertising generated for small and medium-sized businesses (SMBs) in the United States in 2022, by company type (in U.S. dollars) Statista, https://www.statista.com/statistics/1388009/digital-ad-revenue-generated-smbs-usa/ (last visited June 13, 2024)
Revenue digital advertising generated for small and medium-sized businesses (SMBs) in the United States in 2022, by company type (in U.S. dollars) [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388009/digital-ad-revenue-generated-smbs-usa/