![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
Opinion about watching free or lower-cost content with ads in Denmark 2023
The majority of Danish respondents to a 2023 survey preferred watching lower-cost ad-supported content, with 44 percent of TV viewers and 43 percent of paid ad-free streaming viewers stating to accept some ad-supported content for a reduced price. The share of people preferring to pay for ad-free options was higher among paid ad-free streaming viewers.