![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
Consumers only signing up to stream one show in the U.S. 2023, by age group
According to a survey from October 2023, 43 percent of American respondents subscribe, cancel, and resubscribe to only pay when there is a TV show they want to watch. The share of subscription cyclers was even higher among younger adults, with nearly two in three 18 to-24-year-olds stating to do so.