Rugby: highest brand values of national rugby unions globally 2019-2023
In 2023, the brand value of the national rugby governing body of New Zealand, the All Blacks, rose to 282 million U.S. dollars, making it the world's most valuable rugby union brand. Four years prior, the All Blacks' brand value had stood at 185 million U.S. dollars. This strong growth was evident in all the world's leading national rugby brands, except for the Japan Rugby Football Union, which saw its value more than half between 2019 and 2023. Meanwhile, the highest rate of growth between these two years came for the Irish Football Rugby Union, with its brand value increasing by 92.7 percent.