Number of Burger King restaurants worldwide 2009-2022
Growth of Burger King
Even though Burger King has reduced its number of company-operated restaurants, the overall number of locations has steadily increased since 2009. The worldwide expansion of the Florida-based company has contributed to it being amongst the most valuable quick service brands in the world with a brand value of over six billion U.S. dollars in 2021. In accordance with growing numbers of locations, the revenue of Burger King has also seen growth in the past 4 years, after gradually diminishing in the years before that. However, due to the impact of the coronavirus (COVID-19) pandemic on the restaurant chain's operations, Burger King's revenue declined in 2020 compared to the previous year.
Satisfaction remains unchanged
Despite the increase in locations and fluctuations in revenue, Burger King’s score on the American Customer Satisfaction Index (ACSI) remained relatively consistent since 2018. The restaurant chain scored 75 points out of a possible 100 points in 2022, in overall customer satisfaction. This score fell by one point when compared to the previous year.