Change in advertising media owners' revenue worldwide 2018-2028, by medium

Published by
J. G. Navarro,
Jul 21, 2023
According to a mid-2023 assessment of advertising market data, digital ad revenue will grow by 8.4 percent that year. For comparison, the fastest-growing medium would be cinema, with an estimated increase rate of 13.6 percent – likely part of that segment's post-pandemic recovery. Audio, newspaper, and magazine ad revenues were projected to decline in 2023.

Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium

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Release date

June 2023

Region

Worldwide

Survey time period

2018 to 2022

Special properties

excluding U.S. political ad spend

Supplementary notes

* Forecast.

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