Name-brand vs. store brand: U.S. consumers' preferences of prepared frozen food 2014
This statistic illustrates the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals). The survey revealed that 22 percent of respondents favor store brand prepared frozen foods.