Leading ice cream brands unit sales U.S. 2023

With unit sales of approximately 176 million, Ben & Jerry’s was the leading brand of ice cream in the United States in 2023. While Ben & Jerry’s was the leading brand, private labels sold a total of over 401 million units that year.

Ben & Jerry’s in the U.S.

Founded in 1978 by Ben Cohen and Jerry, Ben & Jerry’s is an American company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s is one of the most popular brands of ice cream in the United States, as roughly a quarter of U.S. respondents reported purchasing Ben & Jerry’s ice cream within the last three months prior to a recent survey. The brand’s total U.S. ice cream sales amounted to over 951 million U.S. dollars in 2023.

Unit sales of the leading ice cream brands in the United States in 2023 (in millions)

Characteristic	Unit sales in millions
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Release date

November 2023

More information

Region

United States

Survey time period

52 weeks ended August 13, 2023

Supplementary notes

Total U.S. multi-outlet with c-store (supermarkets, drugstores, mass market retailers, gas/c-stores, military commissaries and select club and dollar retail chains). Sales ranking shown are for individual brand line listings, not total brand listings.

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